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Selling to government: what it means for health tech start-ups

How do healthtech start-ups sell to the NHS?

Updated 6 November 2026 from public records. 11 items below.

At a glance

Since February 2025 the Procurement Act 2023 has governed how most public bodies buy. It is meant to make bidding easier for small firms, and government has set targets for how much it spends with them. For a start-up selling to the public sector, the rules, the frameworks and the pipeline of contracts are all moving at once. The Act on legislation.gov.uk.

What it means for your start-up

NHS bodies buy products under the Procurement Act, often through national frameworks, and they expect suppliers to meet NHS standards on clinical safety, data and security. The rules are meant to help small firms in, but the evidence a buyer needs and the time a trust takes to decide remain the main hurdles.

What to do now

  1. Prepare the NHS assurance pack early: clinical safety, data protection and technical security.
  2. Find the frameworks your target trusts buy through, and get onto them.
  3. Use your regional Health Innovation Network, which helps match products to NHS demand.

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