Analysis · No. 1

What government is trying to buy, and who wins it.

Every contract award on Find a Tender since January 2021, in twenty charts.

Seam analysis by Matt Bevington (how to cite) · first published 1 October 2026, refreshed every two weeks · Data to 4 November 2026 · How we did this

116,454contract awards
6,735public bodies buying
59,976different winners
62%of winners won only once

Raw counts mislead

The Procurement Act put far more small contracts on the register from February 2025. So from here on we compare contracts worth £215,000 or more, and count public bodies rather than notices.

Award notices published each month

Find a Tender, January 2021 to October 2026, duplicates removed. Hover a bar for the month.

Award notices published each month, January 2021 to October 202602,0004,0006,0008,0002021-01: 606 notices20212021-02: 662 notices2021-03: 1,040 notices2021-04: 1,055 notices2021-05: 829 notices2021-06: 1,028 notices2021-07: 1,208 notices2021-08: 1,285 notices2021-09: 1,083 notices2021-10: 1,084 notices2021-11: 835 notices2021-12: 1,010 notices2022-01: 1,047 notices20222022-02: 989 notices2022-03: 1,250 notices2022-04: 1,016 notices2022-05: 1,623 notices2022-06: 1,067 notices2022-07: 1,133 notices2022-08: 1,488 notices2022-09: 1,241 notices2022-10: 1,234 notices2022-11: 1,256 notices2022-12: 1,089 notices2023-01: 50 notices20232023-02: 35 notices2023-03: 47 notices2023-04: 40 notices2023-05: 37 notices2023-06: 43 notices2023-07: 57 notices2023-08: 48 notices2023-09: 40 notices2023-10: 49 notices2023-11: 34 notices2023-12: 245 notices2024-01: 53 notices20242024-02: 46 notices2024-03: 46 notices2024-04: 67 notices2024-05: 78 notices2024-06: 41 notices2024-07: 136 notices2024-08: 164 notices2024-09: 100 notices2024-10: 154 notices2024-11: 104 notices2024-12: 231 notices2025-01: 117 notices20252025-02: 447 notices2025-03: 2,084 notices2025-04: 2,653 notices2025-05: 2,694 notices2025-06: 2,997 notices2025-07: 3,920 notices2025-08: 3,717 notices2025-09: 3,981 notices2025-10: 4,571 notices2025-11: 3,824 notices2025-12: 4,192 notices2026-01: 4,443 notices20262026-02: 4,832 notices2026-03: 6,417 notices2026-04: 4,820 notices2026-05: 4,239 notices2026-06: 5,135 notices2026-07: 5,915 notices2026-08: 5,195 notices2026-09: 5,526 notices2026-10: 5,967 noticesJan 2024: NHS Provider Selection RegimeFeb 2025: Procurement Act
Show the numbers
MonthNotices
2021-01606
2021-02662
2021-031,040
2021-041,055
2021-05829
2021-061,028
2021-071,208
2021-081,285
2021-091,083
2021-101,084
2021-11835
2021-121,010
2022-011,047
2022-02989
2022-031,250
2022-041,016
2022-051,623
2022-061,067
2022-071,133
2022-081,488
2022-091,241
2022-101,234
2022-111,256
2022-121,089
2023-0150
2023-0235
2023-0347
2023-0440
2023-0537
2023-0643
2023-0757
2023-0848
2023-0940
2023-1049
2023-1134
2023-12245
2024-0153
2024-0246
2024-0346
2024-0467
2024-0578
2024-0641
2024-07136
2024-08164
2024-09100
2024-10154
2024-11104
2024-12231
2025-01117
2025-02447
2025-032,084
2025-042,653
2025-052,694
2025-062,997
2025-073,920
2025-083,717
2025-093,981
2025-104,571
2025-113,824
2025-124,192
2026-014,443
2026-024,832
2026-036,417
2026-044,820
2026-054,239
2026-065,135
2026-075,915
2026-085,195
2026-095,526
2026-105,967
£390ktypical award, 2023
£100ktypical award, 2026
1,182transport awards from Surrey County Council alone in 2026

The problems government is paying to solve

We sort contract titles into 24 themes. Almost every theme grew, so we measure each one against the typical theme.

Which problems are drawing more attention

How fast the number of public bodies letting a contract of £215,000 or more on each theme grew between 2021–23 and 2025–26, against the typical theme. Zero means typical growth.

  • Grew faster than typical
  • Grew slower, or shrank
  • Artificial intelligence+140%
  • Cyber security+79%
  • Net zero and decarbonisation+59%
  • NHS waiting lists and diagnostics+42%
  • Energy supply+26%
  • Building safety and fire+26%
  • Housing and homelessness+17%
  • SEND and school transport+7%
  • Mental health+6%
  • Highways and roads+6%
  • Cloud and software platforms+5%
  • Children's social care0%
  • Waste and recycling0%
  • Domestic abuse and violence−1%
  • Temporary staff and recruitment−4%
  • Drugs, alcohol and public health−7%
  • Consultancy and advice−14%
  • Adult social care−16%
  • Research and innovation−17%
  • Flooding and climate adaptation−24%
  • Data and analytics−25%
  • Defence and security−26%
  • Employment and skills−32%
  • Insurance−36%
−100%typical+100%

Themes are read from notice titles. Small themes move on small numbers: Artificial intelligence went from about 4 bodies a year to 26 in 2026.

Show the numbers
ThemeShare of bodies, 2021–232025–26Against typical
Artificial intelligence0.2%0.9%+140%
Cyber security0.4%1.2%+79%
Net zero and decarbonisation2.3%6.2%+59%
NHS waiting lists and diagnostics1.9%4.7%+42%
Energy supply1.3%2.8%+26%
Building safety and fire2.4%5.1%+26%
Housing and homelessness3.3%6.6%+17%
SEND and school transport1.7%3.2%+7%
Mental health4.0%7.3%+6%
Highways and roads5.3%9.5%+6%
Cloud and software platforms5.8%10.5%+5%
Children's social care1.3%2.1%+0%
Waste and recycling4.7%8.0%+0%
Domestic abuse and violence1.4%2.4%-1%
Temporary staff and recruitment3.4%5.6%-4%
Drugs, alcohol and public health3.9%6.1%-7%
Consultancy and advice6.1%8.9%-14%
Adult social care4.4%6.3%-16%
Research and innovation3.6%5.1%-17%
Flooding and climate adaptation0.7%0.9%-24%
Data and analytics3.2%4.1%-25%
Defence and security0.9%1.2%-26%
Employment and skills2.8%3.3%-32%
Insurance3.2%3.5%-36%

Year by year: the risers and the laggards

Share of public bodies letting at least one contract of £215,000 or more on the theme. Each panel has its own scale. Hover a point for the year.

  • Grew faster than typical
  • Grew slower, or shrank

Artificial intelligence

0.3% → 1.1%

2021: 0.3% of public bodies2022: 0.4% of public bodies2023: 0.0% of public bodies2024: 0.0% of public bodies2025: 0.7% of public bodies2026: 1.1% of public bodies20212026*

Cyber security

0.6% → 1.4%

2021: 0.6% of public bodies2022: 0.6% of public bodies2023: 0.0% of public bodies2024: 0.3% of public bodies2025: 1.1% of public bodies2026: 1.4% of public bodies20212026*

Net zero and decarbonisation

2.7% → 7.2%

2021: 2.7% of public bodies2022: 3.3% of public bodies2023: 1.0% of public bodies2024: 1.7% of public bodies2025: 5.3% of public bodies2026: 7.2% of public bodies20212026*

NHS waiting lists and diagnostics

1.5% → 5.2%

2021: 1.5% of public bodies2022: 1.8% of public bodies2023: 2.5% of public bodies2024: 2.4% of public bodies2025: 4.1% of public bodies2026: 5.2% of public bodies20212026*

Energy supply

1.6% → 3.8%

2021: 1.6% of public bodies2022: 1.8% of public bodies2023: 0.5% of public bodies2024: 1.4% of public bodies2025: 1.8% of public bodies2026: 3.8% of public bodies20212026*

Building safety and fire

2.5% → 6.2%

2021: 2.5% of public bodies2022: 2.6% of public bodies2023: 2.0% of public bodies2024: 1.4% of public bodies2025: 3.9% of public bodies2026: 6.2% of public bodies20212026*

Insurance

3.6% → 3.9%

2021: 3.6% of public bodies2022: 4.0% of public bodies2023: 2.0% of public bodies2024: 1.0% of public bodies2025: 3.1% of public bodies2026: 3.9% of public bodies20212026*

Employment and skills

3.1% → 3.7%

2021: 3.1% of public bodies2022: 2.4% of public bodies2023: 3.0% of public bodies2024: 2.4% of public bodies2025: 2.9% of public bodies2026: 3.7% of public bodies20212026*

Defence and security

1.8% → 1.1%

2021: 1.8% of public bodies2022: 1.0% of public bodies2023: 0.0% of public bodies2024: 0.3% of public bodies2025: 1.3% of public bodies2026: 1.1% of public bodies20212026*

Data and analytics

2.7% → 4.5%

2021: 2.7% of public bodies2022: 3.1% of public bodies2023: 3.9% of public bodies2024: 2.7% of public bodies2025: 3.8% of public bodies2026: 4.5% of public bodies20212026*

Flooding and climate adaptation

0.6% → 1.0%

2021: 0.6% of public bodies2022: 0.6% of public bodies2023: 1.0% of public bodies2024: 0.3% of public bodies2025: 0.9% of public bodies2026: 1.0% of public bodies20212026*

Research and innovation

4.1% → 6.1%

2021: 4.1% of public bodies2022: 4.2% of public bodies2023: 2.5% of public bodies2024: 1.7% of public bodies2025: 4.1% of public bodies2026: 6.1% of public bodies20212026*

* 2026 runs to 4 November 2026.

Show the numbers
Theme202120222023202420252026
Artificial intelligence0.3%0.4%0.0%0.0%0.7%1.1%
Cyber security0.6%0.6%0.0%0.3%1.1%1.4%
Net zero and decarbonisation2.7%3.3%1.0%1.7%5.3%7.2%
NHS waiting lists and diagnostics1.5%1.8%2.5%2.4%4.1%5.2%
Energy supply1.6%1.8%0.5%1.4%1.8%3.8%
Building safety and fire2.5%2.6%2.0%1.4%3.9%6.2%
Insurance3.6%4.0%2.0%1.0%3.1%3.9%
Employment and skills3.1%2.4%3.0%2.4%2.9%3.7%
Defence and security1.8%1.0%0.0%0.3%1.3%1.1%
Data and analytics2.7%3.1%3.9%2.7%3.8%4.5%
Flooding and climate adaptation0.6%0.6%1.0%0.3%0.9%1.0%
Research and innovation4.1%4.2%2.5%1.7%4.1%6.1%

What they buy

Software and repair and maintenance have grown fastest among the big categories.

What public bodies buy, by category

Share of public bodies letting at least one contract of £215,000 or more in each category in a year. Categories reached by at least 6% of bodies in 2025–26.

  • 2021–23 average
  • 2025–26 average
  • Construction work16→28%
  • Health and social care22→27%
  • Business services17→24%
  • IT services12→18%
  • Waste, cleaning, environment10→16%
  • Software8→15%
  • Architecture and engineering11→15%
  • Repair and maintenance8→14%
  • Vehicles and transport kit5→8%
  • Education and training6→8%
  • Medical equipment and medicines6→8%
  • Finance and insurance5→7%
  • Building materials4→7%
  • Catering and hotels4→6%
0%15%30%

Categories are the buyer’s own Common Procurement Vocabulary code, at its broadest level. Every category rises a little because each body now publishes more notices. Compare the gap between the dots.

Show the numbers
Category2021–232025–26
Construction work16.5%28.4%
Health and social care22.2%26.9%
Business services17.2%23.6%
IT services12.5%17.5%
Waste, cleaning, environment10.1%16.0%
Software7.7%15.4%
Architecture and engineering10.9%14.8%
Repair and maintenance8.0%14.5%
Vehicles and transport kit5.4%8.5%
Education and training5.7%8.3%
Medical equipment and medicines5.5%7.7%
Finance and insurance5.1%7.0%
Building materials4.0%6.6%
Catering and hotels4.0%6.1%

Who wins

It depends almost entirely on what is being bought.

Many one-off winners, and a few regulars

Every supplier named on an award since 2021, grouped by how many times it has won.

Number of suppliers

  • 136,921
  • 210,073
  • 3–57,986
  • 6–102,869
  • 11–251,607
  • 26+520

Their share of all wins

  • 122%
  • 212%
  • 3–518%
  • 6–1013%
  • 11–2516%
  • 26+18%

Read across: 36,921 suppliers won once and together took 22% of wins. The 520 that won 26 times or more took 18%.

Who wins, by what is being bought

Share of wins since 2021, by how many different public bodies the winning supplier has won from. Sorted by national firms’ share.

  • Local: won from 1–4 bodies
  • Regional: 5–24 bodies
  • National: 25 or more
  • Software46%32%22%
  • IT services53%28%19%
  • Architecture and engineering57%29%14%
  • Business services59%29%12%
  • Medical equipment and medicines47%42%11%
  • Repair and maintenance56%32%11%
  • Waste, cleaning, environment54%35%11%
  • Construction work72%23%
  • Education and training70%26%
  • Health and social care72%24%
  • Transport services94%

Where a notice names several winners, each gets an equal part of one win, so a framework naming forty firms counts once, not forty times.

Show the numbers
CategoryLocalRegionalNationalDifferent winners
Software45.8%32.0%22.2%2,725
IT services52.7%28.2%19.1%3,904
Architecture and engineering57.1%29.0%14.0%4,202
Business services59.2%28.9%11.9%7,544
Medical equipment and medicines46.9%41.7%11.4%2,503
Repair and maintenance56.4%32.5%11.2%3,653
Waste, cleaning, environment54.1%35.1%10.8%2,337
Construction work72.1%23.4%4.5%7,528
Education and training69.6%26.1%4.3%4,726
Health and social care72.0%23.8%4.1%11,544
Transport services93.5%6.2%0.3%2,805

The suppliers that win almost everywhere

Number of different public bodies each supplier has won from, 2021–2026.

  • Softcat plc219
  • Civica UK Limited146
  • Phoenix Software Limited141
  • AECOM Limited136
  • KPMG LLP134
  • WSP UK Limited111
  • Ove Arup & Partners Limited110
  • Access UK Limited91
  • Zurich Municipal91
  • Insight Direct (UK) Ltd85
  • CDW Limited84
  • Oracle Corporation UK Limited84

The names that turn up most widely, 2025–26

Suppliers winning from the most different public bodies in each category since January 2025. The number in brackets is the number of bodies.

CategoryMost widely used suppliers
SoftwareSoftcat plc (108), Phoenix Software Limited (83), Civica UK Limited (58), Access UK Limited (45)
Business servicesKPMG LLP (55), Hays Specialist Recruitment Limited (38), BDO LLP (33), Bevan Brittan LLP (33)
Architecture and engineeringAECOM Limited (65), Ove Arup & Partners Limited (55), WSP UK Limited (52), Ridge and Partners LLP (42)
Waste, cleaning, environmentBiffa Waste Services Limited (40), Suez Recycling And Recovery UK Ltd (31), Veolia Es (UK) Limited (29), Churchill Contract Services Ltd (23)
Medical equipment and medicinesMedtronic Limited (25), Becton, Dickinson U.K. Limited (23), B. Braun Medical Limited (22), Boston Scientific Limited (19)
Health and social careBarnardo's (42), Change Grow Live (36), Action for Children (32), Turning Point (Services) Ltd (28)
Construction workBell Group Limited (47), Cardo (South) Limited (23), Axis Europe Limited (21), D R Jones Yeovil Ltd. (20)
Transport services24x7 Ltd (15), 24 X 7 Ltd. (11), Stagecoach (North West) Limited (7), Veezu Limited (7)

Names are as buyers wrote them on the notice, so one firm can appear under two spellings.

What has changed for suppliers

How three things have moved: national firms’ share of wins, the NHS’s own providers and shared awards.

National firms’ share of wins

Wins going to suppliers that have won from 25 or more public bodies.

  • All contracts
  • £215,000 or more
0%4%8%12%16%202120222023202420252026*All contracts, 2021: 6.9%All contracts, 2022: 7.5%All contracts, 2023: 7.7%All contracts, 2024: 8.1%All contracts, 2025: 9.0%All contracts, 2026: 10.1%All contracts 10%£215,000 or more, 2021: 10.1%£215,000 or more, 2022: 11.2%£215,000 or more, 2023: 10.9%£215,000 or more, 2024: 12.1%£215,000 or more, 2025: 10.5%£215,000 or more, 2026: 11.4%£215,000 or more 11%

Since 2025 the all-contracts line includes many small purchases newly published under the Act, often software renewals sold through big resellers. * 2026 runs to 4 November 2026.

Show the numbers
YearAll contracts£215,000 or more
20216.9%10.1%
20227.5%11.2%
20237.7%10.9%
20248.1%12.1%
20259.0%10.5%
202610.1%11.4%

Health and social care: who the NHS and councils buy from

Share of health and social care wins going to other public bodies (mostly NHS trusts) and to charities and social enterprises.

  • Public bodies
  • Charities
0%5%10%15%20%202120222023202420252026*Public bodies, 2021: 7.5%Public bodies, 2022: 6.1%Public bodies, 2023: 6.1%Public bodies, 2024: 15.0%Public bodies, 2025: 12.4%Public bodies, 2026: 13.0%Public bodies 13%Charities, 2021: 5.1%Charities, 2022: 6.2%Charities, 2023: 1.6%Charities, 2024: 7.6%Charities, 2025: 6.8%Charities, 2026: 7.4%Charities 7%

Since the NHS Provider Selection Regime started in January 2024, commissioners can keep a service with an existing provider without a full competition.

Show the numbers
YearPublic bodiesCharities
20217.5%5.1%
20226.1%6.2%
20236.1%1.6%
202415.0%7.6%
202512.4%6.8%
202613.0%7.4%

How often an award is shared between several firms

Share of contracts of £215,000 or more naming more than one winner. This is usually a framework, where approved firms then compete for each job.

2021: 22.4%22%20212022: 22.3%22%20222023: 34.0%34%20232024: 27.9%28%20242025: 16.3%16%20252026: 13.5%14%2026*

Part of the change since 2025 comes from how the new notices record frameworks.

The small contracts

Since the Act, contracts under £215,000 go on Find a Tender too. They are 64% of awards since then. Before the Act most went to Contracts Finder, so Find a Tender has nothing earlier to compare them with. This section covers February 2025 onwards only.

50,128awards under £215,000 since the Act
£48ktypical small award
2,453public bodies letting them
27,180different winners

Most awards are now small ones

Awards stating a value since the Procurement Act came in on 24 February 2025, by size. Hover a bar for the number.

  • Under £215,000
  • £215,000 or more
  • Under £30,00020%
  • £30,000 to £100,00031%
  • £100,000 to £215,00014%
  • £215,000 to £1m18%
  • £1m or more18%

Most bodies do not have to publish awards below about £30,000 (central government must publish from £12,000). So the smallest band is incomplete.

Show the numbers
SizeAwardsShare
Under £30,00015,37819.7%
£30,000 to £100,00023,78130.5%
£100,000 to £215,00010,96914.1%
£215,000 to £1m13,85017.8%
£1m or more13,96017.9%

Who wins the small contracts

Share of wins since 24 February 2025, by how many different public bodies the winning supplier has won from.

  • Local: won from 1–4 bodies
  • Regional: 5–24 bodies
  • National: 25 or more
  • Under £215,00067%24%9%
  • £215,000 or more57%32%11%

37% of small-contract wins went to a supplier winning for the first time since 2021, against 28% of larger ones. Start-ups took 8% of small-contract wins and 6% of larger ones, school and patient transport aside.

Show the numbers
Contract sizeLocalRegionalNational
Under £215,00066.7%24.4%8.9%
£215,000 or more57.1%31.9%11.0%

Where small contracts are the norm

Share of each category’s awards worth under £215,000, since 24 February 2025. Categories with at least 500 awards stating a value. The bars run from 0 to 100%.

  • Research and development82%
  • Lab and scientific kit77%
  • Transport services77%
  • Education and training76%
  • Business services72%
  • Software72%
  • Architecture and engineering71%
  • Industrial machinery71%
  • Culture, leisure, sport71%
  • Electrical equipment69%
  • Repair and maintenance68%
  • Furniture and furnishings68%
  • Radio, telecoms kit66%
  • Office and computer equipment65%
  • IT services65%
  • Medical equipment and medicines64%
  • Community and personal services63%
  • Building materials63%
  • Security, fire and defence kit61%
  • Finance and insurance61%
  • Construction work60%
  • Grounds, farming, forestry58%
  • Vehicles and transport kit56%
  • Public administration52%
  • Waste, cleaning, environment50%
  • Health and social care49%
  • Catering and hotels44%
Show the numbers
CategoryUnder £215,000Awards
Research and development81.9%1,866
Lab and scientific kit77.2%1,524
Transport services77.2%4,684
Education and training75.9%3,484
Business services72.5%7,645
Software72.2%4,157
Architecture and engineering71.3%4,249
Industrial machinery71.0%931
Culture, leisure, sport71.0%517
Electrical equipment68.9%975
Repair and maintenance68.5%3,895
Furniture and furnishings68.3%901
Radio, telecoms kit66.5%696
Office and computer equipment65.4%798
IT services65.3%5,089
Medical equipment and medicines63.9%2,563
Community and personal services63.3%1,013
Building materials62.8%1,185
Security, fire and defence kit61.1%635
Finance and insurance60.7%1,151
Construction work60.2%8,964
Grounds, farming, forestry57.7%601
Vehicles and transport kit56.1%1,689
Public administration52.3%644
Waste, cleaning, environment50.2%2,049
Health and social care49.2%11,153
Catering and hotels43.9%563

The public bodies spreading small contracts most widely

Number of different suppliers each body has awarded a contract under £215,000 to since 24 February 2025.

  • UK Research and Innovation1,503
  • NHS England528
  • NHS North East and North Cumbria Integrated Care Board430
  • NHS Wales Shared Services Partnership-Procurement Services424
  • Cambridge University Hospitals NHS Foundation Trust421
  • Foreign, Commonwealth and Development Office308
  • NHS South Yorkshire Integrated Care Board288
  • The North Yorkshire Council270
  • University of the West of England259
  • Lincolnshire County Council258
  • Greater Manchester Combined Authority256
  • Norfolk County Council249

Counting suppliers rather than awards keeps out bodies that post one service many times over, such as school transport route by route.

Can start-ups and scale-ups get in?

67% of companies on the register are under ten years old. Start-ups and scale-ups win about 8% of public contracts.

8%of wins went to start-ups and scale-ups, 2025–26
2,254different start-ups and scale-ups won something in 2026
£93ktypical start-up or scale-up award
£170ktypical award to an older firm

Start-ups’ and scale-ups’ share of wins, year by year

Wins going to companies under ten years old when they won.

  • All, except transport
  • £215,000 or more
0%3%6%9%12%202120222023202420252026*All, except transport, 2021: 7.5%All, except transport, 2022: 7.3%All, except transport, 2023: 8.4%All, except transport, 2024: 7.2%All, except transport, 2025: 7.5%All, except transport, 2026: 6.5%All, except transport 6%£215,000 or more, 2021: 5.9%£215,000 or more, 2022: 5.9%£215,000 or more, 2023: 9.9%£215,000 or more, 2024: 8.0%£215,000 or more, 2025: 6.1%£215,000 or more, 2026: 6.1%£215,000 or more 6%

The first line leaves out school and patient transport. Young taxi and minibus firms win 37% of it, and a few councils post it route by route, which swings the total. * 2026 runs to 4 November 2026.

Show the numbers
YearAll, except transport£215,000 or more
20217.5%5.9%
20227.3%5.9%
20238.4%9.9%
20247.2%8.0%
20257.5%6.1%
20266.5%6.1%

Young companies are common on the register but rare among winners

Company age: all live companies on the Companies House register, against companies that won public contracts in 2025–26 (age when they won).

Companies on the register

  • Under 224%
  • 2–520%
  • 5–1023%
  • 10–2020%
  • 20+12%

Share of contract wins

  • Under 22%
  • 2–55%
  • 5–1012%
  • 10–2025%
  • 20+55%

Register as at 1 November 2026. Years since incorporation. This chart counts every winner matched to the register, including young subsidiaries of big firms, listed companies and others the start-up test leaves out, so its share for companies under ten years old is higher than the 8% start-up figure. Bars are rounded, so they may not add up exactly.

Where start-ups and scale-ups win

Share of wins going to start-ups and scale-ups, 2025–26, by what is being bought. Categories with at least 1,000 wins.

  • Transport services37%
  • IT services12%
  • Software11%
  • Health and social care9%
  • Architecture and engineering9%
  • Lab and scientific kit8%
  • Business services8%
  • Vehicles and transport kit8%
  • Research and development8%
  • Building materials7%
  • Medical equipment and medicines7%
  • Repair and maintenance5%
  • Waste, cleaning, environment5%
  • Education and training5%
  • Construction work2%

The problems start-ups and scale-ups are winning work on

Themes where start-ups and scale-ups take the largest share of wins, 2025–26.

  • SEND and school transport39%
  • Temporary staff and recruitment16%
  • Data and analytics16%
  • Net zero and decarbonisation13%
  • NHS waiting lists and diagnostics10%
  • Children's social care10%
  • Cloud and software platforms10%
  • Consultancy and advice9%

How long it takes to land the first contract

Small companies set up since January 2021 that have won a public contract: time from incorporation to their first win.

  • Within a year621
  • 1–2 years666
  • 2–3 years696
  • 3–4 years659
  • 4 years or more657

3,299 companies; half won within 2.5 years. Only firms that have already won are counted, so the real wait is longer.

If you sell to government

  • Follow the problems. AI, cyber security, net zero and NHS waiting lists are drawing in new buyers fastest.
  • Know your market. Care, transport and construction are won locally. Software usually runs through a national reseller.
  • Start small. 37% of contracts under £215,000 since the Act went to a supplier winning for the first time, against 28% of larger ones.
  • The first contract is the hard one. Six in ten winners have only ever won once, and young companies that do win typically wait about 2 years from setting up.

Search every notice, and see who won it, with Ask.

How we did this

Method and caveats

Data. Every award and contract notice on Find a Tender, 1 January 2021 to 4 November 2026: 143,148 notices, 116,454 after removing duplicates (same title, buyer and value). Contracts Finder is not included. 2026 is a part year.

Like with like. Trends use contracts of £215,000 or more (close to the council threshold of £214,904 that applied in 2024 and 2025; it has been £207,720 since January 2026, but we keep one cut-off so the years compare) and count public bodies, not notices. The earlier period is always 2021–23. The later period is the latest two years.

Small contracts (under £215,000) count only from 24 February 2025, when the Procurement Act brought them onto Find a Tender. Before that most were published on Contracts Finder, which this analysis does not read, so small contracts have no trend line. A “first-time” winner is one with no earlier award on Find a Tender since 2021. Some will have won small contracts on Contracts Finder before.

Themes come from keywords in notice titles only. About a third of notices match none. A theme’s growth is compared with the median of all 24. Categories are the first Common Procurement Vocabulary code on each notice, at its top level.

Winners are named as on the notice, tidied of “Ltd”, punctuation and accents. Spelling variants of one firm still count twice. A firm’s reach is how many different buyers it has won from. Where a notice names several winners, each gets an equal part of one win. Legal form is read from the name and misses many charities.

Start-ups and scale-ups are companies under ten years old when they won, the same test as our analysis of ministers’ meetings and the Start-up Access Index. Each is matched by name to the Companies House register and must be a private limited company, not dormant, in a trading industry. Companies the register cannot settle, many of them foreign, also count when they are on a start-up list (the Future Fund, UK Research and Innovation grants, Wikidata) or a check of each one found a start-up that raised money from outside investors, has fewer than 200 staff or was founded in the past five years, as in the meetings analysis. About 470 named big corporates never count, nor do investors, trade bodies or companies already listed on a stock market; being owned by investors or another firm does not by itself rule a company out. A company does not count when its recent registration does not mark a new venture: when a company registered long before controls it (an established group’s subsidiary), or when its accounts show 200 or more staff within three years of registering (a running business taken over, such as one bought out of administration). About 73% of wins match a company. Charities, public bodies, sole traders and names that two companies share do not match. The register lists live companies only, so we miss start-ups that won and have since closed.

Values are not added up: a framework states the ceiling for the whole arrangement, often far above what is spent.

The theme word lists
ThemeWords and phrases in the title
Artificial intelligenceAI hearing), artificial intelligence, machine learning, LLM, generative AI, copilot, chatbot
Cyber securitycyber, penetration test, SOC, security operations cent, ransomware, SIEM
Data and analyticsdata), analytics, dashboard, business intelligence, power bi
Cloud and software platformscloud, SaaS, software, licen[cs]e, microsoft, ERP, CRM, case management system
Net zero and decarbonisationnet zero, decarboni, carbon, retrofit, heat pump, solar, photovoltaic, PV, insulation, energy efficien, EV, electric vehicle, charg(ing, e ?point), low emission, zero emission, heat network, LED lighting
Flooding and climate adaptationflood, coastal, climate (adapt, resilien, change, risk), sustainable drainage, SuDS, heatwave, drought
Housing and homelessnesstemporary accommodation, homeless, rough sleep, housing support, supported housing, damp, mould, void, social housing, housing management, repairs and maintenance
Building safety and firefire risk, fire safety, cladding, building safety, fire door, fire alarm, sprinkler, asbestos
SEND and school transportSEN, SEND, home to school, school transport, passenger transport, taxi, minibus, escort, pupil
Children's social carechild(ren)?'?s? (residential, home, placement, social), foster, looked after, care leaver, unaccompanied, children in care, family hub, early help, kinship
Adult social caredomiciliary, home care, homecare, care at home, supported living, care home, residential care, nursing care, extra care, reablement, learning disabilit, physical disabilit, 65+, older people, dementia, carers
Mental healthmental health, wellbeing, well-being, counsell, psycholog, talking therap, suicide, crisis
Drugs, alcohol and public healthsubstance, drug, alcohol, sexual health, smoking, tobacco, vap, weight management, obesity, health check, public health, 0-19, health visit
Domestic abuse and violencedomestic abuse, domestic violence, violence against, VAWG, sexual violence, refuge, serious violence
NHS waiting lists and diagnosticselective, diagnostic (service, centre, imaging), community diagnostic, radiolog, MRI, CT, endoscop, pathology, waiting list, ophthalm, cataract
Employment and skillsemployment support, employability, skills, apprentice, into work, jobs?, adult education, ESOL, bootcamp, NEET
Consultancy and adviceconsultan, advisory, adviser, advisor, professional services, management support, programme management, business case, feasibility, review of
Temporary staff and recruitmentrecruitment, agency staff, agency worker, temporary staff, locum, interim, staffing, work(ers, force)
Highways and roadshighway, road, resurfac, pothole, carriageway, street light, traffic, bridge, footway, winter maint, gritting
Defence and securitydefen[cs]e, military, army, RAF, navy, naval, MOD, munition, weapon, submarine, aircraft, drone, UAV, Dstl
Research and innovationresearch, innovation, feasibility study, pilot, trial, evaluation, R&D, prototype
Energy supplyelectricity supply, gas supply, supply of (electricity, gas, energy), energy supply, fuel, utilities
Waste and recyclingwaste, recycl, refuse, landfill, food waste, litter
Insuranceinsurance, insurer, claims handling, broker

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